1. Filed's Knowledge Base
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  3. Building Campaigns - Step by Step

Step 1 - Campaign Objective

In this article you will be guided through the first step of building a campaign with Filed.

Once you’ve got your account connected to Filed you can begin to create your first campaign! Creating campaigns on Filed is divided into 5 major sections, we will take you through each section.

Create new, or continue? 

You will be asked if you wish to continue with an existing campaign, or create a new one. You can choose from the drop-down a list of all your previous started but unfinished campaigns.


Campaign name

It all starts with a name; simply enter how you want the campaign to be named here. This is unique and will depend entirely on your preference. The name will often depend on how you structure your marketing, for instance, we sometimes name campaigns by location and device: “UK Leads – PC – October 2019”

Buying format

Next choose your buying format, it can be one of the following:

  • Auction
  • Reach and Frequency

Auction buying offers more choice, efficiency, and flexibility, with more predictable results. Ads can be placed across Facebook, Instagram, Messenger and Audience Network. Audience Network Placements are available for all objectives.

Reach and frequency buying lets you plan and buy your campaigns in advance, with predictable ad delivery and more control over your frequency settings. Ads can be placed on Facebook and Instagram. Additionally, Audience Network placements are available for brand awareness, reach, video views and post engagement objectives (This option is only available to some advertisers). 



Now it’s time to select the objective for your campaign based on what your goal is. It's important to know what you want to achieve in order to choose the right objective.

  • Awareness: Objectives that generate interest in your product or service. Increasing brand awareness is about telling people what makes your business valuable.
  • Consideration: Objectives that get people to think about your business and seek more information
  • Conversions: Objectives that encourage people interested in your business to buy or use your product or service.
  • App Activity: Objectives relevant within an app.


If you don’t know what objective you should choose for your campaign, click here.

Campaign budget optimization 

Campaign budget optimization makes the most efficient use of your budget whilst getting you the best overall results. It’s there to ensure that the cost of those results aligns with your bid strategy.

Here you can choose if you wish to enable it or not. If you enable budget optimization you will have to choose if it’s a daily or lifetime budget.

The daily budget is the maximum amount you want to spend every day. The lifetime budget is the maximum amount you want to spend in total for that specific campaign. If you do select a lifetime budget, you will need to enter your start and end date. You will also have to select if you want to run the campaign all the time or set a schedule. The schedule you set can be set for the viewer’s or the account’s time zone.

Finally, you will have to set your bid strategy, choose your ad scheduling and delivery type. Below we’ve explained what each option means so you can sure to select the right one:

  • Bid strategy:
    • Lower cost: Get the most results for your budget
    • Minimum ROAS: Control your ROAS while getting the highest purchase value for your budget
    • Bid cap: Control your bid in each auction
    • Target cost: Get a consistent cost per result
  • Ad scheduling:
    • Run ads all the time
    • Run ads on a schedule: you’ll get the specific schedule within each ad set
  • Delivery type:
    • Standard: Get results throughout your selected schedule
    • Accelerated – Spend your budget and get results as quickly as possible